Hello people, here  we are again discussing some great tips to help business owners survive and maintain revenue during this difficult time. We will examine  tip #2 dealing with CRITICAL NETWORKING.

This tip is very important to say the least. Some people believe any type of networking is key or good. I once again have questions about that facet of thinking. I say that because, whatever connections you are making while networking should be to make a KEY CONNECTION. I hope aren’t  going around just collecting business cards just to say they “ARE NETWORKING.”

Critical networking consist of meeting people with knowledge,  have other valuable connections, display a strong sense of character, have a trusted name in the  community and other social circles, known locally and maybe nationally. Example, if you are trying to get into corporate doors for speaking engagements you should be networking or connecting with folks in HR (Human Resources) not the Receptionist or Technician. The chances of you getting closer to a key decision maker would be better if someone in HR is seeing the value of what you offer and has discretionary time to listen or watch a demo or attend one of your FREE seminars or workshops.

Make sure you are remembering to get the most bang out of the social networking events. In addition, to understanding EVERY event is NOT relevant for you to attend, so be strategic in your goings to get the full benefit. When you have developed the principal # 1 Building a solid relationship then you can move into establishing critical networking techniques that will in turn bring you credence to lock in that deal. You have been in the RIGHT PLACES at the RIGHT TIMES and have proven to KEY contacts you can bring the GOODS.

I hope this information finds the proper application in your industry. Just remember to apply the tips and you should see results of a loyal relationship with your clients and those they refer to you developing.

Next week we will cover understanding the value of referrals!

CRITICAL NETWORKING